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The column that delivers 10 squawking points
Marketing & Advertising · Media & Journalism · Tech & Start-up · Environment
The Raven: published on Medium, the regular column curated by marketing specialist Matt Goddard @Mattketing.
About The Raven
The Raven is a regular column that picks up 10 points of interest from the worlds of marketing, media, tech and the environment. All areas of interest to Matt Goddard, a marketing specialist, journalist, and creative. Matt's an experienced marketing lead, with experience crossing national press, tech start-ups and London brands.
Media & Journalism
From the latest moves on Fleet Street to emerging trends in digital journalism and media. From tech giants turning to print to the ways a digital future can safeguard a traditional past. It's a roller-coaster out there.
Tech & Start-up
Spotting tech news as soon as it appears and drawing out a narrative across multiple industries. Hand-on reviews of some of the latest kit next to the regular ‘Musk Zone’ and analysis of the latest successes and challenges in the start-up space. Follow the rise and fall and rise of tech at street level.
Marketing & Advertising
What's happening right now in marketing and PR and what’s on the horizon? Don't miss the regular 'Ad Beak' that celebrates the best in advertising or the yearly festive breakdown: The Christmas Ad Candy Wrap.
Some highlights from The Raven
The one that signs off with KFC Bucket Hats
Presented in filmmaker mode
Moon Landing Special
The Raven's AdBeak
Every Raven, the Adbeak highlights the best of recent adverts and campaigns.
These are the jewels that have sparkled in the nest - here are some particular favourites.
Recent #AdBeak stars
Recent #AdBeak stars
Amstel, Bridges on Bridges, 2019 (adam&eveDDB)
KFC, Colonel Robocop, 2019 (Wieden & Kennedy)
Apple, The Underdogs, 2019 (Depth Control)
Warburtons, Good Bagel, 2019 (Engine)
Vauxhall, Riches to Rags: Jack and the Beanstalk (agency: Velocity / animation: Coffee & TV)
Tech and Media
Dead Island, 2011 (Axis Animation)
Budweiser, Wind Never Felt Better, 2019 (David)
Star Wars Battlefront 2, 2017 (BBH New York)
Gears of War 2: The Last Day, 2008 (T.A.G. San Francisco)
Škoda, Doug the Dog, 2019 (Rosapark)
Channel 4, Complaints Welcome, 2019 (4Creative)
Playstation, Heart, 2020 (Adam & Eve/DDB)
Audi, Orchestra, 2017 (VB&P)
Honda, The Cog, 2003 (Wieden & Kennedy)
Volvo Trucks, The Epic Split feat. Van Damme, 2013 (Forsman & Bodenfors)
Turner Benelux, A Dramatic Surprise on a Quiet Square, 2012
Volkswagen, The Button, 2017 (Adam & Eve/DBB)
Haynes Beans, Mock advert from Cinesite, 2013 (Cinesite)
Samsung Galaxy, The Future, 2018 (Leo Burnett Chicago)
Royal Mail, Heist, 2017 (M&C Saatchi London)
AA, Stellar Rescue, 2019 (Adam & Eve/DDB)
HP, Get Real, 2019 (agency: GS&P)
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