The Raven

Powered by @mattketing

The column that delivers 10 squawking points

Marketing & Advertising · Media & Journalism · Tech & Start-up · Environment

Catch the latest column

The Raven: published on Medium, the regular column curated by marketing specialist Matt Goddard @Mattketing.

More about Matt
Raven's Adbeak

Enjoying the Raven? Would you like to support it?

It's pretty much powered by coffee:

Buy Me a Coffee at

Have a story?

Let me know if you have a marketing, media or tech story that should be in the Raven.

How about your own Raven?

If you or your company are interested in licensing the Raven or a bespoke version for your company or industry, get in touch.

Raven at Medium

About The Raven

The Raven is a regular column that picks up 10 points of interest from the worlds of marketing, media, tech and the environment. All areas of interest to Matt Goddard, a marketing specialist, journalist, and creative. Matt's an experienced marketing lead, with experience crossing national press, tech start-ups and London brands.

Raven at Medium

Media & Journalism

From the latest moves on Fleet Street to emerging trends in digital journalism and media. From tech giants turning to print to the ways a digital future can safeguard a traditional past. It's a roller-coaster out there.

Tech & Start-up

Spotting tech news as soon as it appears and drawing out a narrative across multiple industries. Hand-on reviews of some of the latest kit next to the regular ‘Musk Zone’ and analysis of the latest successes and challenges in the start-up space. Follow the rise and fall and rise of tech at street level.

Marketing & Advertising

What's happening right now in marketing and PR and what’s on the horizon? Don't miss the regular 'Ad Beak' that celebrates the best in advertising or the yearly festive breakdown: The Christmas Ad Candy Wrap.

Some highlights from The Raven

The Raven Green Special

1st July

Green Special

The Raven Bond Special

27th August

Bond takeover

11th July

The one that signs off with KFC Bucket Hats

The Raven Moon maker special

13th September

Presented in filmmaker mode

The Raven Moon Landing Special

29th July

Moon Landing Special

The Raven Moon Halloween special

31st October

Halloween Special

The Raven's AdBeak

Raven's Adbeak

Every Raven, the Adbeak highlights the best of recent adverts and campaigns.

These are the jewels that have sparkled in the nest - here are some particular favourites.

See the latest Ad Beak

Recent #AdBeak stars

Recent #AdBeak stars

Amstel, Bridges on Bridges, 2019 (adam&eveDDB)

KFC, Colonel Robocop, 2019 (Wieden & Kennedy)

Apple, The Underdogs, 2019 (Depth Control)

Warburtons, Good Bagel, 2019 (Engine)

Vauxhall, Riches to Rags: Jack and the Beanstalk (agency: Velocity / animation: Coffee & TV)

Tech and Media

Dead Island, 2011 (Axis Animation)

Budweiser, Wind Never Felt Better, 2019 (David)

Star Wars Battlefront 2, 2017 (BBH New York)

Gears of War 2: The Last Day, 2008 (T.A.G. San Francisco)

Škoda, Doug the Dog, 2019 (Rosapark)

Channel 4, Complaints Welcome, 2019 (4Creative)

Playstation, Heart, 2020 (Adam & Eve/DDB)

All-time classics

Audi, Orchestra, 2017 (VB&P)

Honda, The Cog, 2003 (Wieden & Kennedy)

Volvo Trucks, The Epic Split feat. Van Damme, 2013 (Forsman & Bodenfors)

Turner Benelux, A Dramatic Surprise on a Quiet Square, 2012


Volkswagen, The Button, 2017 (Adam & Eve/DBB)

Haynes Beans, Mock advert from Cinesite, 2013 (Cinesite)

Samsung Galaxy, The Future, 2018 (Leo Burnett Chicago)

Royal Mail, Heist, 2017 (M&C Saatchi London)

AA, Stellar Rescue, 2019 (Adam & Eve/DDB)

HP, Get Real, 2019 (agency: GS&P)

Subscribe to the Raven's playlist @Spotify

Every Raven comes with a special intro song - catch the rolling playlist here.

Jump to Spotify


Catch more on Matt's Marketing, Writing and Art projects

Contact Matt @ Mattketing

(We won't store or contact your details, except to respond to your message).


Raven Playlist